Startup Color Palettes for Landing Pages and Pitch Websites

Energetic startup palettes for product launches, pitch websites, waitlists and early-stage SaaS brands.

Pitch black#111827
Launch blue#2563EB
Signal green#22C55E
Energy pink#EC4899
Surface#F9FAFB

Best for

  • Startup landing pages
  • Product launches
  • Waitlists
  • Pitch websites

Usage tips

  • Choose one primary conversion color and repeat it.
  • Use bright accents to guide attention, not decorate every card.
  • Keep testimonials and pricing sections neutral.

CSS variables

:root {
  --palette-1: #111827;
  --palette-2: #2563EB;
  --palette-3: #22C55E;
  --palette-4: #EC4899;
  --palette-5: #F9FAFB;
}

More color palette ideas

Website palettes
SaaS dashboard
Ecommerce
Luxury brand
Restaurant
Real estate