Practical color guide
Brand Color Palette Guide for Logos, Websites and UI
Choose brand colors that stay consistent across logos, websites, buttons, social images and product interfaces.
Open related toolStart with one core color
A strong brand palette starts with one recognizable core color. Secondary colors should support it instead of competing with it.
Create practical roles
Define colors for primary actions, backgrounds, text, borders, success, warning and error. This makes the palette useful in real interfaces.
Document the palette
Keep HEX, RGB and HSL values together, and include examples for buttons, cards and headings so the brand remains consistent.
Frequently asked questions
How many brand colors should I choose?
Most small brands can start with one primary color, one accent and a neutral scale.
Should brand colors pass contrast?
Any brand color used for text, buttons or links should be tested for contrast.